12 DAYS OF GIFTING

12 Days of Gifting was the 2021 holiday campaign designed for TEALEAVES.  Inspired by retro video games, this experience takes the audience to a surreal train ride that transcends space and time. Each day, participants unlock a train ticket to a destination with marvelous landscape where they are invited to treasure-hunt for a holiday giveaway. The journey features four unique personas created for the holiday gift guide. 

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12 Days of Gifting now lives as an evergreen shopping experience.