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LANA  LIU

MY NAME IS LANA. I'm an art director and digital storyteller working with immersive and interactive media. 

YOU CAN BROWSE MY RECENT PROJECTS BELOW, OR FIND MORE OF MY WORK THROUGH THE MENU.

COLOR OF BIODIVERSITY

A PANTONE CAMPAIGN

PANTONE 1775 C - The official Color of Biodiversity, created in support of United Nations Biodiversity (CBD). The color is used as an amplifier and educational tool and has helped to share the future plan for healing and protecting nature in the 2022 UN Biodiversity conference COP15.

THE PIGEON PARADOX

A 360 MUSIC VIDEO MADE IN CINEMA 4D

You shaped my evolution. And now, what do you see in me? A war hero, a symbol of love, a feathered citizen, a sidewalk scavenger, an invader of your orderly city, or simply a bird with great taste in music? 

THE AVANT-GARDE TEA

ART DIRECTION

Tealeaves, a luxury tea blender for 5-star hotels and Michelin restaurants, required an art direction that reflected its innovative spirit and artistic ethos. The challenge was to move beyond the "expected" grandma-style aesthetic that defined the category, and reposition the brand as a contemporary patron of art and design.

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You shaped my evolution. And now, what do you see in me? A war hero, a symbol of love, a feathered citizen, a sidewalk scavenger, an invader of your orderly city, or simply a bird with great taste in music? 

THE PIGEON PARADOX

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An open-source educational platform built to support biodiversity initiatives.

BIODIVERSITY⁺ DESIGN HUB

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A TEALEAVES virtual ecosystem

NATURE X DESIGN

PANTONE 1775 C - The official Color of Biodiversity, created in support of United Nations Biodiversity (CBD). The color is used as an amplifier and educational tool and has helped to share the future plan for healing and protecting nature in the 2022 UN Biodiversity conference COP15.

COLOR OF BIODIVERSITY

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An immersive holiday experience

12 DAY OF GIFTING

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